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People and Places: Ontario's Rural History

Description of the Collection

The Massey's Illustrated, later known as the Massey-Harris Illustrated journal, was a publication produced by the Massey company whose target audience was the rural agricultural family. The Massey company, established in 1847, was a manufacturer of farm implements and after the 1891 merger of Massey and Harris, it was known as Massey-Harris. The purpose of the publication was to promote farm life and advertise the company's farm equipment. In March 1882, the first issue was produced and had a circulation of 16,500 copies.[1] The journal cost 50 cents per annum or 5 cents per issue and was mailed out to subscribers.[2] Topics of the journal focused on rural life, but there were also articles ranging from humorous stories and child rearing all the way to national news and even an international travelogue.


Toronto Mower May 1890

Toronto Mower from May 1890 issue