Taste Canada and the University of Guelph Library thank all of our sponsors. Without their support the Book Awards would not be possible.

In 2012, the Canadian Culinary Book Awards will celebrate its fifteenth anniversary, and this year will mark a bold new direction: a hybrid of the older, established prize with exciting new branding. The roll-out on branding – new name, logo, website, taglines, venue and prize parameters -- will begin in January 2012, under the leadership of Karen Gelbart, previously Senior Vice-President, Lifestyle Content at Shaw Media, and responsible for launching the Food Network in Canada and overseeing its operations for 10 years.

Our goal is to celebrate culinary writing in Canada -- a barometer of trends in the food industry -- and to bring the nominated titles to the attention of a larger general public.

We invite you to join us in taking Taste Canada—The Food Writing Awards to a new level of awareness in Canada. The awards and the new branding activities offer a unique opportunity to present our sponsors’ products and services to some of the most recognized and respected Canadian food personalities and to the Canadian public.

The outreach is scheduled for January, February, April, May, August, and the ceremony in November, and will be a combination of social and traditional media, and the use of “big mouths” in the industry to reach publishers, authors, and opinion leaders. The branding is designed to leverage the national authority the prize already enjoys through its partnership with the University of Guelph Library, and link it with the new face of food.

The annual event on November 5th will involve 300 of the top food writers, media, and influencers in the food industry. It will include a cooking demonstration from culinary students from colleges such as George Brown, Stratford and Liaison College in Toronto. Last year's sponsors are already lining up, and if previous years are any indication, we will have to turn away some of the 1000-strong guest list!

This is corporate identification with a unique Canadian book awards program and a celebration of Canadian cuisine, from organizations focused on supporting and servicing the culinary industry from field to table.

Sponsorships - Taste Canada - 2012

Sponsorships will result in branding on websites, press material, media mentions, event participation, media partnerships, and many logo identification opportunities.

• Corporate identification with a unique national Canadian book awards program that celebrates Canadian cuisine;
• Recognition as an organization focused on supporting and servicing the culinary industry, from field to table;
• Exposure to trend-setting figures in the food and beverage industry from across Canada
• Opportunity to network with prominent Canadian food writers at the Awards event
• Multiple opportunities for name recognition through display of corporate logo
• Awards event video screen and banners
• Cookbook stage representation
• Taste Canada website
• Exposure to the food blogosphere
• E-vites to event
• Promotional material
• Press material
• Event Program

In addition to all these advantages, individual sponsors are offered:

Naming Sponsorship – Three Years- $75,000 per year

• Every mention of the awards could include your product!
• Opportunity for product placement at event
• Opportunity to co-ordinate with Taste Canada on a three-city event and media tour with shortlisted authors in 2012.
• Opportunity to include promotional materials in media package
• First option on sponsorship for all future sponsorship opportunities.
• Ten complimentary tickets to the Taste Canada Awards and Gala reception
• Customized attention for special requests of participation. Opportunities include presentation of celebrities on cooking stage, podium presentation of authors, and direct involvement in the awards ceremony.
• Open line of communication to implement additional requests and marketing potential

Gold Sponsors ($25,000 +) per year

• Sponsorship of individual awards
• Opportunity for product placement at event
• Four complimentary tickets to the Taste Canada Awards and Gala reception
• First option on sponsorship for all future sponsorship opportunities.
• Open line of communication to implement additional requests and marketing potential

Silver Sponsors ($10,000 +) per year

• Sponsorship of individual prizes and events
• Two complimentary tickets to the Taste Canada Awards and Gala reception
• First option on sponsorship for all future sponsorship opportunities.
• Open line of communication to implement additional requests and marketing potential

All of these activities and, the recognition of the outstanding work done by Canadian culinary authors, are only possible with the generous support of our sponsors. We welcome a conversation on how these outlined programmes can be best adapted to your needs!

Print PDF (PDF 39kb)

For more information:
Karen Baxter
Project Manager
R.R.#3
Fergus, ON, N1M 2W4 
Phone/fax 519-787-1242