New Resource Notice: Sage Research Methods Video: Market Research

Sage Research Methods Video's Market Research collection covers a range of key research methods skills, techniques, and theories for carrying out effective and impactful market research. Users will find a range of video types, such as informative tutorials, case studies of research projects, and mini documentaries showcasing industry marketing research in action. From classic methods such as surveys and focus groups, to innovative advances in areas such as big data and social media research, there are resources to fit all levels of research projects.