Testing our Website Navigation (Part 3)

In January 2020, the UX Team tested our navigation structure in beta with students. 

Research questions

• Can users complete the usability tasks?

• Is our web content organized intuitively and logically?

• Can we ‘go live’ with this navigation structure?

Methods

• Following Part 1 and Part 2 of navigation testing, we designed a five task usability test

• We conducted intercept testing in the library’s lobby

• 21 students participated; not all participants completed all tasks. On average, each participant completed three tasks

What did we learn?

• Success was defined as 60% of users could complete the task. All tasks were successfully completed

• Most users scrolled to the bottom of the page to find contact information

• All users were able to locate our borrowing policy now located under the “Using the Library” menu; a recommendation from Part 2

• Most users indicated they would Google information rather than navigating the website

Recommendations

• Order menu items by popularity

• Move Contact Us to the footer; does not need to be a menu item

• We are ready to “go live” with this version of the navigation structure